The Secret Directories Your Competitors Miss
Every industry has its own ecosystem of authoritative directories. These carry MORE weight than general directories because they signal relevance.
A dentist on Healthgrades is worth more than a dentist on YellowPages. A lawyer on Avvo outweighs a lawyer on Manta. Make sure these listings are backed by solid local business schema markup on your website.
Industry-Specific Directories by Vertical
Healthcare: Healthgrades, Zocdoc, Vitals, WebMD, RateMDs
Legal: Avvo, FindLaw, Justia, Martindale, Lawyers.com
Home Services: HomeAdvisor, Houzz, Porch, Thumbtack, Bark
Restaurants: TripAdvisor, OpenTable, Zomato, MenuPages, DoorDash
Real Estate: Zillow, Realtor.com, Redfin, Trulia, Homes.com
Automotive: Cars.com, AutoTrader, CarGurus, RepairPal, MechanicAdvisor
Fitness: ClassPass, Mindbody, GymBird, Gym Finder
Beauty/Salons: StyleSeat, Booksy, Fresha, Vagaro
How to Find Your Industry's Directories
Google "[your industry] directory" and "[your industry] listings." Look at where your top-ranking competitors are listed.
Use BrightLocal or Whitespark's citation finder to identify industry-specific citation opportunities you're missing.
Anyhoo.
The point is simple: build citations where they count most. General directories get you in the game — and we list them all in our top citation sources guide. Industry directories get you ahead.
Track Everything
SEO Playbook — 113 tasks, 4 checklists, free. No credit card. 30 seconds.