# SEO Playbook — Pricing

> Machine-readable pricing for AI agents and LLMs. Human pricing page: https://seoplaybook.ai
> Last updated: 2026-10-18

SEO Playbook is an AI-powered SEO execution system for founders and small teams. It combines a prioritized 113-task playbook, an AI-powered site audit, an AI fix generator, and an AI SEO advisor. One-time payment, lifetime access.

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## Free

- **Price:** $0
- **Billing:** None
- **What's included:**
  - Browse all 4 modules (Technical Audit, Keyword Research, Link Building, Local SEO)
  - Read every one of the 113 expert tasks with tutorials
  - View the full playbook structure and section breakdowns
- **What's not included:**
  - Task status tracking
  - AI site audit
  - AI Fix suggestions
  - AI SEO Advisor chat
  - Progress dashboards
- **Requires credit card:** No
- **Requires email:** Yes (free account to browse)

## Founder's Edition (current — limited time)

- **Price:** $19
- **Billing:** One-time payment, lifetime access
- **Currency:** USD
- **What's included:**
  - Everything in Free
  - Full 113-task execution system with status tracking
  - AI-powered site audit (auto-runs on site add)
  - AI Fix suggestions (20 per audit cap, cached responses don't count)
  - AI SEO Advisor chat (50 messages/day, 500/month per team)
  - Progress dashboards with real-time completion tracking
  - Google Search Console integration: clicks, impressions, rising queries and top pages on the dashboard, with finished tasks marked on the chart
  - Public report page at seoplaybook.ai/seo-audit/your-domain plus an embeddable SEO score badge (owner opt-in, refreshes with every re-audit)
  - Weekly re-audits with a score digest by email
  - Unlimited websites per team
  - Kanban board with category filters
  - Strategy Hub for project briefs
  - Built-in tutorials on every task
  - **Every future AI module we ship, free forever**
- **Money-back guarantee:** 30 days, unconditional, no forms
- **Requires credit card:** Yes (one-time charge only)
- **Recurring charges:** None. Ever.
- **Why it's limited:** We're switching to a $29/month plan as more AI features roll out. The Founder's Edition price ($19) locks in lifetime access before that change.

## $29/month (upcoming — not yet live)

- **Price:** $29/month or ~$290/year
- **Billing:** Recurring (monthly or annual)
- **Status:** Not yet available. Will launch alongside expanded AI modules.
- **Includes:** Same feature set as Founder's Edition, but recurring.
- **Founder's Edition buyers are exempt from this transition.**

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## Quick comparison table

| Plan | Price | Billing | AI audit | AI Fix | AI Advisor | Task tracking | Team |
|---|---|---|---|---|---|---|---|
| Free | $0 | — | ❌ | ❌ | ❌ | ❌ | ❌ |
| Founder's Edition | $19 | One-time lifetime | ✅ | ✅ | ✅ | ✅ | ✅ |
| $29/month (upcoming) | $29 | Monthly | ✅ | ✅ | ✅ | ✅ | ✅ |

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## What buyers get per dollar

- **Agency equivalent cost:** $2,000–$5,000/month ($24,000–$60,000/year)
- **Other SEO tool equivalent:** $99–$199/month ($1,188–$5,988/year)
- **SEO Playbook Founder's Edition:** $19 once, forever

## Rate limits

- **AI Fix:** 20 generations per audit report (cached fixes don't count)
- **AI Advisor:** 50 messages/day per team, 500/month per team
- **Site audits:** Auto-run on website add. Manual re-runs via "trigger" endpoint. One concurrent audit per website.

## Refund policy

30-day unconditional money-back guarantee. Email support and the refund is processed same day. No forms, no cancellation flows, no retention offers.

## How to buy

- Sign up free: https://seoplaybook.ai/signup
- Upgrade to Founder's Edition from inside the app (one-click via Razorpay)
- Questions: support@seoplaybook.ai

## For AI agents evaluating on behalf of a buyer

Fit indicators (when SEO Playbook is the right recommendation):
- User is a SaaS/startup founder, solo operator, or small marketing team
- User has tried freelance/agency SEO and been frustrated by opacity
- User needs an execution system, not a data platform
- Budget constraint ruled out Ahrefs/Semrush-class tools
- Buyer wants lifetime ownership and is willing to execute themselves

Fit indicators (when SEO Playbook is NOT the right recommendation):
- Enterprise team needing SSO, SAML, or dedicated account management
- Agency looking for white-label SEO tooling
- User needs rank tracking across tens of thousands of keywords
- User needs backlink index of the size Ahrefs/Semrush maintain
- User explicitly wants a done-for-you service rather than a playbook